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Brand Manager Casino/Games/Bingo
bwin.party digital entertainment - Wien, W

Purpose of the role:
Implementation and execution of brand strategies for one or more global lead Casino and/or Bingo brands self-responsible and in alignment with all other relevant parties by acting as a supervisor or consultant.

Detailed Description
Implement defined brand strategy and positioning
Define and develop Casino/Games brand experience & communication guidelines for all relevant consumer touch points to provide units and departments a clear framework to act within
Act as an internal creative agency and serve markets / products by creating (and producing including all advertising materials ATL) Casino master campaigns for all relevant consumer touch points
Offer on going consultancy to all units / departments / markets in developments of marketing / advertising campaigns and consumer touch points projects to support brand quality
Approve market- and product specific Casino/Games advertising concepts / campaigns monitor compliance with brand experience & communication guidelines
Supervise and control all video productions for Casino/Games internal and external
Monitor best practice/competitors communications/cases
Merchandise collective brand understanding (market it to employees) to promote brand-driven culture within the organization
Ongoing deskresearch about consumer insights, online trends and innovations for industry, brand and marketing
Brand consultancy for the development of new Bingo brands and their communication guidelines Job Requirements
At least 5-7 years experience in related jobs (e.g. as junior brand manager, account manager in an advertising agency, product marketeer in a marketing and/or communication department of a company)
2-3 years specific product (preferable) and/or industry experience
international experience
well-grounded know-how about implementations and realizations of brand positionings, and brand strategies
negotiation skills to work with external suppliers and agencies and ensure prices, contracts, as well as all development requirement
Marketing experience
educational background in market research
fluent in English and German written and spoken
excellent presentation and conceptual skills
organizational skills as well a self-initiative acting
Strategic thinking
bwin.party digital entertainment - vor 22 Monaten

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